Selected work from my tenure at Bendon
As the lead designer and art director for Bendon Lingerie, Heidi Klum Intimates, and Bendon Group, I spearheaded creative initiatives across e-commerce, websites, and social media platforms. My responsibilities encompassed crafting wireframes for websites and developing email journeys for various brands within the portfolio. I maintained close collaboration with the creative director to orchestrate seasonal campaigns.
The Design System
I took on the crucial responsibility of constructing templates and laying the foundation for a comprehensive design system for both the website and email communications. This involved creating structured and adaptable design components that would not only ensure a cohesive visual identity but also streamline the design and development process. By establishing these templates and design principles upfront, we set the stage for consistency and efficiency across various digital touchpoints, enabling a smoother and more visually engaging user experience for our audience.
